"DIRECTOR, MEDIA MARKETING"
Job Description and Jobs
Job Description:
- 1) Plans and administers marketing and distribution of broadcasting television programs and negotiates agreements for ancillary properties, such as copyrights and distribution rights for films and audiovisual materials: Reviews inventory of television programs and films produced and distribution rights of broadcasting station to determine potential markets.
- 2) Develops marketing strategy, based on knowledge of establishment policy, nature of market, copyright and royalty requirements, and cost and markup factors.
- 3) Compiles catalog of audiovisual offerings and sets prices and rental fees.
- 4) Negotiates with media agents to secure agreements for translation of materials into other media.
- 5) Arranges for reproduction of materials for distribution and examines reproductions for conformity to standards.
- 6) Edits materials according to specific market or customer requirements.
- 7) Confers with legal staff to resolve problems, such as copyrights and royalty sharing with outside producers and distributors.
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DOT: 163.117-022
Job Number: 2962