Job Description:

• 1) Plans and administers media programs in advertising department: Confers with representatives of advertising agencies, product managers, and corporate advertising staff to establish media goals, objectives, and strategies within corporate advertising budget.

• 2) Confers with advertising agents or media representatives to select specific programs and negotiate advertising to ensure optimum use of budgeted funds and long-term contracts.

• 3) Adjusts broadcasting schedules due to program cancellations.

• 4) Studies demographic data and consumer profiles to identify target audiences of media advertising.

• 5) Reads trade journals and professional literature to stay informed of trends, innovations, and changes that affect media planning.