Job Description:

• 1) Researches market conditions in local, regional, or national area to determine potential sales of product or service: Establishes research methodology and designs format for data gathering, such as surveys, opinion polls, or questionnaires.

• 2) Examines and analyzes statistical data to forecast future marketing trends.

• 3) Gathers data on competitors and analyzes prices, sales, and methods of marketing and distribution.

• 4) Collects data on customer preferences and buying habits.

• 5) Prepares reports and graphic illustrations of findings.