Job Description:

• 1) Plans and executes advertising policies of organization: Confers with department heads to discuss possible new accounts and to outline new policies or sales promotion campaigns.

• 2) Confers with officials of newspapers, radio, and television stations, billboard advertisers, and advertising agencies to negotiate advertising contracts.

• 3) Allocates advertising space to departments or products of establishment.

• 4) Reviews and approves television and radio advertisements before release.

• 5) Reviews rates and classifications applicable to various types of advertising and provides authorization.

• 6) Directs workers in advertising department engaged in developing and producing advertisements.

• 7) Directs research activities concerned with gathering information or with compilation of statistics pertinent to planning and execution of advertising sales promotion campaign.

• 8) May authorize information for publication, such as interviews with reporters or articles describing phases of establishment activity.

• 9) May serve as establishment representative for geographical district or department.

• 10) May transact business as agent for advertising accounts.

• 11) May direct preparation of special promotional features.

• 12) May monitor and analyze sales promotion results to determine cost effectiveness of promotion campaign.