Job Description:

• 1) Writes advertising copy for use by publication or broadcast media to promote sale of goods and services: Consults with sales media, and marketing representatives to obtain information on product or service and discuss style and length of advertising copy.

• 2) Obtains additional background and current development information through research and interview.

• 3) Reviews advertising trends, consumer surveys, and other data regarding marketing of specific and related goods and services to formulate presentation approach.

• 4) Writes preliminary draft of copy and sends to supervisor for approval.

• 5) Corrects and revises copy as necessary.

• 6) May write articles, bulletins, sales letters, speeches, and other related informative and promotional material.

• 7) May enter information into computer to prepare advertising copy.